Types of keywords in SEO | Good digital marketing strategy

Types of keywords in SEO for Good SEO Digital Marketing Strategy

There are many types of keywords in SEO, which if not used properly can have many negative effects on your post- for example-
-  Despite being good the content is not able to rank on Google.
-  Despite having good keywords, your contents are not as successful as your
   competitors.

So today we will tell how many types of keywords are in SEO and how you can work on a great SEO Digital Marketing Strategy by using those keywords properly.

Do you know, you can bring a lot of traffic through the proper methods of keyword research. 
 

With the help of keyword research, you can get a lot of traffic on your new, existing, and old posts as well, No matter what kind of online business you do, If your keyword research is not proper then your website and post will not rank, your traffic will not increase and you will not get the conversion. 
 

If you are doing online business, then still you can generate traffic through online paid marketing. But if you do any blogging or do business through free promotions, then you have a lot of dependency through google.

Any visitor of Google is very important Because he puts his query on Google for some purpose, and there are high chances of converting his query to business conversion. That's why Wellfrid Offers will tell you today how you can do thorough keyword research.

There are some important points in keyword research, which are very important to know and these are very important for learning keyword research.

The word that a user types in Google or any other search engine to search for anything, is called a query. And when we target the same query in Google or any search engine in our post, then it is called a keyword. And keyword are of three types- 1. Head Keyword    2. Body Keyword  3. Long Tail Keyword
 

If you want to achieve the good results by adopting a good marketing strategy, then you should be fully aware of the keywords types in SEO. And along with this, you should also know, what kind of keywords should be used where. Because we see that most people are unable to rank their posts simply because they do not know which type of keyword they should use. And by using which type of keyword, they can get less benefit and more loss.

1. Head Keyword- 

The first number in the keywords types comes from Head Keyword.

They are generally of one or two words and the volume and competition are very high, but the searches are very low. The Head keyword is also called a generic keyword or short-tail keyword, for example, Blogging, Online money, Yoga, Fashion, etc. are examples of this.

The intention of using the head keywords is never known, whenever someone puts the head keyword as a query, you will never be able to find out what is the actual intention behind putting such a query? Suppose someone filled the query in the name of fashion on Google, now it is very difficult to find out what he is searching on Google related to fashion.

Does he want the present fashion hair cut? Is he searching for new trends' clothes related to fashion? Or Does he have any other intention? Head keywords should never be used as your target keyword because it takes very high SEO efforts to rank them.

If you do not have any website, then you should never make the mistake of making such keywords your target keywords. Those companies use such keywords as target keywords, whose page authority is very high.

2. Body Keyword (Mid Tail Keyword)-   
 

Talking about the next type of keywords, then the next number is body keyword or mid tail keyword.

These keywords are of 2-3 words, their volume and competition are less than the head keywords, yet it is quite good. Such keywords reveal a little intention of the searcher, but their intent is not fully known, Such as Search Engine, Health care, Technical content Writer.

With such keywords, you can not completely figure out what exactly the searcher wants to fill the query in the search engine. suppose a searcher summed up the query of the health care in the search engine, by this query you can only guess that he is searching for something related to health care, but you cannot find out what exactly he wants.

Whether he wants any insurance related to health care, does he want any health care service or does he want a spa related to health care, with such a query you can only guess a keyword. If you are a beginner then you should never use such keywords.

3. Long tail keywords- 

If we talk about the next and last keyword Type in SEO, then the next and most famous keyword is long tail keyword.

Long Tail keywords have three or more keywords. Its volume is low or medium but its searchers are very high.

The search engines of long-tail keywords are very clear. Such as top physicians in America, academic content writers in Jaipur, top SEO companies in India, competition may be more or less in these.

Your maximum focus should be on long-tail keywords Because from this you can get the most results. You have to learn how to use the strategy in long-tail keywords? so that you can get the highest results. 

Now we will understand the search engines, if a person searches on the search engine, then what is his intention behind it, it is very important to learn the search engine in keyword research.

Why is the user searching for anything? Does he want to know anything about the search engine, is he looking for a website developer or is he looking for a content writer. If you could not correctly assess the search engine of the user, then you will not be able to satisfy his query.

And getting ranked on Google or any other search engine will be very difficult for you, you will not be able to easily convert the user's query to conversion. And if you adverse your product through Google Adwords, then you may have to suffer a lot due to a lack of knowledge of search engines.

Just as there are 3 keyword types in SEO, similarly in search engines, searches are divided into 5 parts based on the intention of the searcher.  If you want to work by creating a good digital marketing strategy, then it is very important to know about the keyword types in SEO as well as the intention of the user searching in the search engine.

Now we understand different types of search engines- 

Above we learned about keywords types in SEO. Now we will tell you about the keyword intent. Whenever a user enters a query in the search engine, he definitely has some intention behind it, and this is called keyword intent. There are 5 types of keyword intent -   
1. INFORMATIONAL INTENT    2.  NAVIGATIONAL INTENT 
3. COMMERCIAL INTENT          4.  TRANSACTIONAL INTENT  5. LOCAL INTENT 
 

Informational Intent- 

When the searcher finds any information or he clears any of his doubts. For example, information about a politician or news of a business tycoon or any other such information, then such searches are called informational intent. In this type of searching, the searcher has no intention to buy, just he needs only information.

If you are blogging and you want to earn only from Google Adsense, then keywords with information intention are best for you. because there is less competition here than other types of keywords. And most searches on Google are of keywords with informational intent.

If you are doing online business, then there are a lot of keywords that you can target with your blogs. Which will not give you direct business but they can benefit you in the long term.

Just like if you are running a school, you can use keywords like current educational courses, education information etc.etc.., With this, your website will increase a lot of traffic, and your brand will also be famous among more and more people. Therefore keyword research is very important to find the right keyword.
 

Navigational Intent-

 When the user has to go to a particular website, the user also mentions the name of that particular website in the query on the search engine, on which his query can be solved and through the proper search, he clicks on the direct link of that website to solve his query and the user goes to that website.

For example, if you want to book a ticket in railway, then you do simple type railway ticket booking, Similarly, if you want to know about the job opportunities in Wellfrid offers, then you can know about the current opportunities of Wellfrid Offers by typing simple 'job opportunities in Wellfrid Offers'.

These types of keywords are called Navigation intents. These types of keywords should be avoided a bit because these keywords are a bit hard, and you will not get much benefit by ranking through these keywords. Because the intention of the searcher in this is clear, which website they have to enter.

But the thing to know here is that there are many keywords, in which names are mentioned, but still, they are not considered Navigational keywords. Such as Facebook discount coupon, Sunflame Ovens, MI mobile phones, etc.etc... Here the querier does not have any meaning with a company or person, his target is only that which can solve his query.
 

3. Commercial Intent- 

These are research keywords, Here the user conducts research to see if the thing is worth it or not. Whether their price and quality are correct or not.

The person searching here uses such words at the beginning of their keyword to know about their quality and price such as top, best, cheap, quality, reviews, etc.etc ... for an example if a man wants to buy a mobile phone, then he will put a query in Google that top brands of mobile phones or if he wants to buy the branded shoes, then he will put the query in search engine top quality shoes, similarly high-quality fashion brands etc.etc ... He will find the best brands through these keywords and will then select the right product by checking reviews.

These keywords are very profitable and are most useful in commercial activities. Due to the high competition in these keywords, it is very important to do proper research on these keywords.

For this, it is very important to know the intention of the query searcher, and based on that, research of proper keyword is very important, only then you can get good results on search engines.

You can create a regular post for these keywords and by using more and more of these keywords in your content, you can get very good results.

Transactional intent-

Transactional intent keywords come in handy when you are about to buy a product by almost selecting it. Such as book flight online, registration the online classes, Book the movie ticket etc.etc. These keywords are very profitable because through these keywords the user reaches the last step of buying.

Generally, such keywords have high competition, it is very difficult to rank such keywords through SEO. Google Ads can be more profitable than SEO for such keywords. For these keywords you should only create a landing page, regular posts do not work in it.

Keyword research is a very good way to find out keywords which are of transactional intent and which do not have much difficulty in the ranking.
 

Local Intent-

Local keywords are keywords like transactional intent, But in this, the user does not buy anything online and wants to buy something by going to a nearby shop. For example Book shops in Jaipur, Bata Showroom in Delhi, Vegetarian restaurants in Washington etc.etc ...

These keywords are considered the best for local business, You can convert these keywords into conversions by using some strategies. As if suppose there is a Shoe shop, then you can increase the sales of his shop by promoting his shoe store in your post.

And by helping him increase his shop sales, you can take promotion charges from him. Similarly, if someone runs a restaurant, then you can help him to increase his sale by promoting his restaurant and in the return, you can take promotion charges from him.